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The Range Now Approaching May Make You Smile

While there’s no shortage of birthday cards out there, finding ones that put a positive spin on the ageing process can be hard to find, something that Pennychoo decided to tackle with this brand new range, Mind the Gap.

And with a growing and increasingly active older population, we think it's well overdue – getting older is now more likely to mean skydiving with meerkats in Belize than snoozing in front of daytime tv.

While taking a wry and humorous look at the unavoidable perils of ageing (expanding waistlines, forgetting where you left the grandchildren – we've all done it), Mind the Gap also celebrates those things you can now get away with – behaving outrageously and having that third custard slice while the rest of the world is busy instagramming kale smoothies. 

And while some see life as a box of chocolates, here at Choo Mansions we see it more as an ongoing journey, stopping at some weird and wonderful locations along the way, with every new stop reached deserving a celebration:

While most cards reference ageing, some also make whimsical and profound observations about life, or play on those life affirming clichés and psychobabble philosophies that adorn so many fridge doors:


Playing on the instantly recognisable colours, typefaces and language of the Tube, these cards are sure to bring a wry smile to the face of Londoners and non-Londoners alike. They're perfect for work colleagues, seasoned commuters and those lucky people who no longer have to shoehorn themselves into the 7.15 Sardine Express into Waterloo every morning...

See them all here.


We Are Sale-ing. . .

It's out with the old and in with the new this Bank Holiday weekend as we clear the decks and have a late summer sale to make room for new ranges.

From 9am on Saturday August 26th, enjoy 30% off all vintage-inspired goodies – cards, prints, giftwrap and stationery – when you use the code BANKHOL at the checkout. 

The sale must end at midnight on Monday, though, so don't miss out – bag yourself some bargains in our Bank Holiday blowout...


Fiore – a new way to say it with flowers

From the Italian word for flower, Pennychoo has just launched 'Fiore', a new 12 card range of occasions greetings cards linked by a single theme.

Using pretty florals, a retro palette and Pennychoo's trademark printerly textures, this time offset against shimmering silver foils, this is the first time that Pennychoo has dipped its toe into luxury finishes.

The cards are divided into three co-ordinated tiers:

  • Tier 1 consists of silver foiled cards with a luxurious feel for special occasions:

  • Tier 2 includes cards for special occasions, but here, the informal handscript type nestled in a tangle of wild flowers:

  • Tier 3 is more folksy and versatile with simple, contemporary sentiments surrounded by a pretty square border – the perfect cards to keep on hand for those unexpected or last minute card-giving events:

Priced at £3.00 and £2.75, the cards all come with a co-ordinating envelope and protected in a cellophane bag. Click here to immerse yourself in some late summer blooms...



Coast Magazine

We're extremely chuffed to see that our framed Jazz Cat Sailor print is featured as Find of the Month in the June/July issue of Coast Magazine. 

See what all the fuss is about by clicking here.




PG Live 2017

Having launched at this event in 2010, Pennychoo is very happy to be making a return to Progressive Greetings Live this year.

Held at London's Business Design Centre in Islington (nearest tube: Angel) on June 6th and 7th, PG Live is "...the UK’s only trade exhibition dedicated to the greeting card industry."

Now in its ninth year, PG Live is now firmly established in the greetings calendar as the place where the world of greeting cards comes together. "A focused, compact show, it is the ideal place to source fresh product and find exciting new publishers and artists."

If you're coming, Pennychoo will be on the ground floor on stand 170. As well as showcasing newer ranges such as Lanyon, Big Top and Primavera, we plan to launch at least one brand new range there too.

Compared to other trade shows, PG Live is intimate, sociable and great fun.
Free show entrance tickets will be offered to: retailers, distributors, wholesalers, retail sales agents, licensors, international visitors and all those wishing to buy products or licence designs from exhibitors.

If you haven't registered yet, visit


Print + Pattern

Here at Choo HQ, we regularly check the Print & pattern Blogspot for all the latest news about the world of surface pattern design, covering stationery, greetings cards, fabrics, giftwrap, ceramics and wallpaper.

Imagine our delight, then, when we came abck from a week away to find a whole feature about Pennychoo! Covering new ranges Lanyon, Big Top and Primavera, the very fllattering feature was full of large images of the cards, prints and giftwrap, so we'd like to show our appreciation here!

If you only follow one blog, we'd recommend this one – updated regularly and full of great images, it's a must-visit site for anyone interested in all things surface pattern design.


Mum's The Word

There's another mention for Pennychoo's new Primavera range – this time it's the Mother's Day cards that are the focus of attention in Paper Crafter Magazine.

Visit the magazine's webpage here.


Country Style Magazine

Easter cards from Pennychoo's new Primavera range got a mention in the very first issue of Country Style Magazine!

Covering all spring occasions, this 1950s inspired range of 24 cards mixes an Italian ice-cream palette with printerly textures and quirky typography for a distinctively simple, retro look and feel. See it here.

Country Style Magazine


All You Need Is Love...


And a 25% discount.

We've just added a range of brand new Valentines cards from the Primavera range to the Valentines page of the Pennychoo shop.

And as if that wasn't enough, we're giving you 25% off ALL valentines cards between now and February 14th with the discount code I LOVE CHOO

Covering all Spring card-giving occasions, Primavera a 1950s inspired range of 24 cards that mixes an Italian ice-cream palette with printerly textures and quirky typography for a range that oozes retro charm.

Visit the Pennychoo shop now to see the full range of discounted Valentines Greetings Cards and bag yourslef a bargain for the one you love.  They'll never know, and we won't tell them...



King's Cross Merrily On High...

This Saturday, December 10th, Pennychoo will be at The House of Illustrators Christmas Fair, 2016. We'll have Christmas cards, some non-Christmas cards and mounted prints so if you're on the lookout for original Christmas presents and affordable art, come along – it's free!

Where? 2 Granary Square, King's Cross London N1C 4BH

When? 10 Dec 2016, 11:00am - 6:00pm


Top Drawer Autumn/Winter – 2016

Pennychoo will be exhibiting at Top Drawer Autumn/Winter this September.

It's our first trade show since January 2015, so we're pretty excited, and we'll be showing not just new cards but new products too – tea towels, giftwrap, tins, mugs and framed prints – all featuring our trademark 'modern vintage' designs and illustrations.
















This year, the event has four distinctive areas under one roof – Home, Gift, Fashion and Craft – and any order placed with us at the show will get 10% off and free carriage.

So make sure you get along to London's Olympia, September 11–13: just click here to register.